HEALS

My role was to lead the development of the logo, brand strategy, visual system, and identity guidelines, ensuring the brand resonated with students, educators, and healthcare professionals alike.

Design Objectives:

Establish a trustworthy, future-focused identity that balances education and healthcare

Create a logo that feels aspirational yet accessible for a high school audience

Develop a versatile system for use across print, digital, uniforms, and signage.

Deliverables:

Primary and secondary logo variations

Custom iconography and typographic system

The logo mark fuses a symbol of care (heartbeat) with a stylized mountain scene-a nod to the mountains of the Southwest Virginia region. The letter 'H' forms a shield at the bottom to pay homage to Emory and Henry's university logo.